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The 2026 IIHF Ice Hockey World Championship concluded with yesterday’s thrilling gold medal game in Zurich, where Finland claimed the title with a 1:0 overtime win over Switzerland. During the closing ceremony, Maren Gräf, Škoda Auto Board Member for People & Culture, presented the Most Valuable Player award to Switzerland’s defender Roman Josi. Since 2018, the trophy has been created by the Škoda Design team, who has once again incorporated elements of the car manufacturer’s Modern Solid design language. Holger Peters, Škoda Auto Board Member for Finance, IT & Legal Affairs, also took part in the ceremony, presenting the bronze medals to the tournament’s third-placed team Norway. The Czech car manufacturer has been the Official Main Sponsor of the IIHF Ice Hockey World Championship for 33 consecutive years, making this the longest-running main sponsorship of any sporting world championship. This year, Škoda staged the world premiere of the all-new, all-electric Epiq compact SUV crossover during the tournament.

 

World premiere of the Epiq at the 2026 IIHF Ice Hockey World Championship
Škoda Auto staged the world premiere of its new electric city SUV crossover, the Epiq, during this year’s Ice Hockey World Championship. Fans could watch the reveal live on Škoda’s YouTube channel on 19 May, while visitors attending the afternoon games that day were the first to experience the new model in person. The Epiq is the entry-level model in Škoda’s electric vehicle line-up, making electromobility more accessible to new customer groups. Its minimalist exterior and interior design highlight the car’s spaciousness, practical features and everyday usability. The campaign featured distinctive, colourful motifs, which also shaped Škoda’s on-site presence, including colourful fan “helmets” in the same design theme.

Most Valuable Player trophy and record-setting support for the tournament
Škoda Design was once again behind this year’s Most Valuable Player trophy, having created the award since 2018. This year’s iteration is again made of hand-blown Czech crystal with an emerald-green tint reflecting the brand’s signature colour. Its design is inspired by the car manufacturer’s Modern Solid design language.

Škoda Auto has supported the IIHF Ice Hockey World Championship since 1992 as a mobility partner and since 1993 as Official Main Sponsor. This year, the company provided a fleet of 53 fully electric Elroq and Enyaq vehicles. Since 2017, Škoda Auto’s involvement has been recognised by Guinness World Records as the longest-running main sponsorship of a sporting world championship.

Article source: www.skoda-storyboard.com

Škoda Auto is offering a first glimpse of the interior of the new Epiq. The brand’s most affordable all-electric compact SUV is Škoda’s first series-production model to fully implement all aspects of the Modern Solid design language, focusing on clear layout and minimalist style. The world premiere will take place in Zurich at 2 p.m. on 19 May 2026.

The Epiq’s interior has been designed in line with the Modern Solid design language from the outset. The first interior sketches offer an initial impression of the clean, angular design, prioritising clarity and ease of orientation. Horizontal interior architecture replaces a conventional dashboard, enhancing the sense of space and openness, while ambient lighting elements contribute to a welcoming, cosy atmosphere.

The clearly structured layout enables intuitive operation, ensuring ease of use for both driver and passenger. An open storage compartment underlines the practicality of the interior, while the free standing centre console integrates wireless charging for added convenience. Sustainable materials are selectively applied in line with Škoda’s Modern Solid approach to the interior.

The Škoda Epiq will play a key role in doubling Škoda’s BEV portfolio in 2026. As part of the European Urban Car Family within the Volkswagen Group’s Brand Group Core, this all-electric entry level SUV crossover will help to make electric mobility accessible to a wider group of customers.

The world premiere of the Škoda Epiq will take place in Zurich at 2 p.m. on Tuesday 19 May 2026.

Article source: www.skoda-storyboard.com

Škoda Auto and Hasbro, a leading games, IP and toy company, have announced a one-year collaboration featuring Hasbro’s iconic PLAY-DOH brand. The cooperation accompanies the launch campaign of the all new electric Škoda Epiq and is built around the use of modelling compound as a central design element. The approach reflects the campaign’s focus on creativity and playful visual storytelling and is extended beyond campaign assets through co-branded materials. First joint activities are currently under way during Milan Design Week.

The one‑year collaboration has started during the ongoing Milan Design Week. The modelling‑compound theme underlines the playful, fun character of the campaign and connects it with the wider context of design, creativity and experimentation. It therefore perfectly aligns with the creative approach and the guiding principles of the Milan Design Week.

The cooperation will be implemented internationally through centrally coordinated activities and locally driven Škoda market activations across cultural and sporting platforms. It includes campaign content and selected experiential formats.

Following Milan Design Week, further activations are planned around the IIHF World Championship, with additional measures to follow over the course of the cooperation.

Article source: www.skoda-storyboard.com

 

Škoda Auto has successfully concluded its participation at Milan Design Week 2026, welcoming nearly 60,000 visitors to its brand exhibition at the historic Palazzo del Senato. The immersive installation not only highlighted Škoda’s current design approach but also received the Fuorisalone Award, recognising it as the highest-rated installation of the 2026 edition according to the design community and visitors.

“Coming back to Milan Design Week for the second year in a row took us to a new level. It gave Škoda Auto a chance to open up to a passionate, design driven audience beyond the automotive world – and the response was truly encouraging. The strong interest from visitors and the recognition from the Fuorisalone community show that our design storytelling connects emotionally and strengthens our brand. At the centre of our presence was our upcoming all electric Epiq. For us, it stands for a clear commitment – making electric mobility more accessible and inspiring new customer groups with fresh ideas and optimism for what’s ahead.“


Klaus Zellmer, CEO of Škoda Auto

Škoda Auto’s brand exhibition at Milan Design Week 2026 attracted approximately 60,000 visitors between 21 and 26 April. Hosted at the historic Palazzo del Senato, the installation combined physical and digital elements to present Škoda’s current design approach in an immersive setting. The exhibition featured the camouflaged Škoda Epiq and its playful counterpart, the Epiq Sculpt. Large‑scale installations inspired by modelling clay showcased the central motif of the brand’s current design narrative.

The installation was created by Spanish architect and internationally acclaimed digital artist Ricardo Orts, founder of Ulises Studio. Visitors were invited to explore Škoda’s design language through a curated programme that included relaxation zones, digital experiences and discussions on design and creativity.

Škoda Auto’s presence at Milan Design Week 2026 was further recognised with the Fuorisalone Award by the design community of Fuorisalone.it. Each year, the Fuorisalone Award highlights the most engaging and memorable installations and events, with winners selected through a public voting process following a shortlist of 12 standout projects.

Article source: www.skoda-storyboard.com

Škoda Auto is supporting this year’s IIHF Ice Hockey World Championship as the Official Main Sponsor for the 33rd time. The tournament takes place in Zurich and Fribourg, Switzerland, from 15 to 31 May. During the championship, the carmaker will provide the organisers with 53 all-electric Elroq and Enyaq models and will also unveil the Epiq, its latest electric model, with the premiere streamed live on Škoda’s YouTube channel. Škoda Design has again created the trophy for the tournament’s Most Valuable Player, which will be presented at the closing ceremony. Throughout the championship, the Czech carmaker, in collaboration with the local importer, will be showcasing its models in and around the arenas and offering various activities and competitions in the Official Fan Zones.

“The IIHF Ice Hockey World Championship is a major international sporting event, which is why we are excited to be the Official Main Sponsor for the 33rd consecutive year. This year, the tournament will also host the world premiere of our new compact SUV crossover, the Škoda Epiq, on 19 May. Our new battery-electric entry model strengthens our electric portfolio alongside the Elroq and Enyaq family. With its distinctive design, clear positioning, and competitive price, it will attract new customers to our brand and make electric mobility accessible to even more people.”


Martin Jahn, Škoda Auto Board Member for Sales and Marketing

Škoda Auto to provide 53 vehicles and welcome fans to the Official Fan Zones
Škoda Auto has continuously supported the flagship ice hockey event since 1992 as a mobility partner and since 1993 as the Official Main Sponsor. This year, the Czech carmaker will provide the organisers with 53 all-electric Elroq and Enyaq vehicles. In collaboration with the importer, Škoda Auto will also be present in the Official Fan Zones in both host cities, offering a variety of activities and competitions. Visitors will be able to shoot pucks at an ice hockey goal, see the tournament’s Most Valuable Player trophy up close, pose with a giant goalie mask and sing ice hockey chants in karaoke-equipped Elroq models. Škoda models will be on display inside and around the arenas. The new Škoda Epiq crossover SUV will take centre stage as it celebrates its world premiere during the championship. The accompanying programme will reflect the playful spirit of the Epiq campaign and its modelling clay theme.

World premiere of the Epiq crossover SUV: Škoda’s most affordable all-electric model
On Tuesday 19 May, Škoda Auto will stage the world premiere of its new all-electric crossover SUV, the Epiq, in Zurich. Ahead of the reveal, camouflaged vehicles will be on display in both arenas. During the games on 19 May at 16:20, fans in the arenas in Zurich and Fribourg will see the Epiq without camouflage for the first time. Škoda fans will also be able to watch the premiere live on  the car manufacturer’s YouTube channel.

The Škoda Epiq is Škoda’s entry point into the electric vehicle segment, making electric mobility accessible to a broader range of customers. The Epiq is the first Škoda production model based on the new MEB+ platform, offering front-wheel drive, modern assistance systems and ample interior space. Alongside the Peaq, which will be unveiled in the second half of the year, the Epiq will double Škoda’s electric vehicle portfolio in 2026.

Škoda creates the award for the tournament’s Most Valuable Player
Škoda Design has once again created the trophy for the tournament’s Most Valuable Player. The trophy is made from hand-blown Czech crystal and has been produced by Lasvit using a combination of traditional and modern techniques. The emerald-green trophy reflects Škoda’s distinctive brand colour, and its design follows the brand’s new Modern Solid design language, which is also used for the Epiq. The tournament’s Most Valuable Player will receive the trophy from a Škoda Auto board member during the closing ceremony.

Article source: www.skoda-storyboard.com

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