Milton Keynes, 25th June 2014 - In addition to its global sponsorship, this year, ŠKODA UK has increased its involvement to become an event partner of the official Tour de France UK Fan Parks. Other activities run by the brand during the event include the chance to win a VIP hospitality trip to the final stage of this year’s race and a nationwide Fantasy Tour de France competition.
Tour de France Sponsorship
ŠKODA is bringing the world’s premier bicycle race into UK homes throughout the three weeks in July as the official sponsor of the Tour de France on ITV. The sponsorship will run on ITV4 as well as across mobile and online platforms.
As the official vehicle sponsor of the gruelling 3,664 kilometre race, ŠKODA will once again supply a fleet of cars, supporting cyclists at every stage of the tour. ŠKODA will provide more than 250 cars, which will travel 2.8 million kilometres during the world famous cycling event. A range of vehicles including ŠKODA Octavia Estates and ŠKODA Superb Estates, designed to offer class-leading space, will transport engineers, medical staff and essential maintenance equipment during the race.
Article source: www.skoda.co.uk