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ŠKODA is beginning its major SUV campaign with the ŠKODA KODIAQ. The 4.70-m-long SUV is a real all-rounder. It offers the largest boot capacity within its class.

With the optional third row of seats, it has yet another unique selling point in the segment. The ŠKODA KODIAQ represents all of the brand’s strengths – expressive design, a high degree of functionality and many ‘Simply Clever’ features. With the ŠKODA KODIAQ, which will go on sale at the beginning of 2017, new emphasis is being placed on infotainment, assistance systems and connectivity.

With the ŠKODA KODIAQ, ŠKODA is entering a new market segment that is growing quickly across the world – the large SUV class. With this campaign, the company wants to engage new customer groups, increase its market shares and further strengthen its position in international markets. The ŠKODA KODIAQ demonstrates where ŠKODA stands today, and it also points to the future – with a variety of new technology and future-oriented features in terms of connectivity, including mobile online services for the best information and safety.

“Our new ŠKODA KODIAQ SUV is a great all-rounder,” said ŠKODA CEO, Bernhard Maier. “It combines an active sense of vitality with the brand’s classic qualities – a high degree of functionality and an outstanding amount of space. As always, in the design process we have focused on offering a little bit more car, and as a result, the best vehicle in the segment. In addition, with its emotive design, the ŠKODA KODIAQ is a strong presence on the road.”

Full of character: transfer of design language into the SUV segment
Even at first glance, the ŠKODA KODIAQ is a true ŠKODA: with a design that is full of character and emotion, and thereby brings the brand’s new design language into the SUV segment. In day-to-day use, it offers a variety of qualities for family, leisure and business. Whether as a five- or seven-seater, the ŠKODA KODIAQ has plenty of space for everyone and everything. In addition, with a capacity of up to 2,065 litres, the five-seater boasts the largest boot within its class. The longitudinally adjustable rear seats come as standard, the backrests can be tilted as required.

Ease of use, excellent workmanship and the ‘Simply Clever’ philosophy are ŠKODA’s defining characteristics. The ŠKODA KODIAQ introduces new and extraordinary concepts, including plastic door-edge protection that deploys automatically to avoid damaging the vehicle in garages or car parks. There is an electric child safety lock for the youngest passengers as well as a sleep comfort package with special headrests for long trips.

At the top of the segment: connectivity solutions
With innovative connectivity solutions, the ŠKODA KODIAQ is at the top end of its segment. The infotainment elements originate from Volkswagen Group’s second-generation Modular Infotainment Matrix. They offer numerous functions and interfaces, and are all equipped with capacitive touchscreens. The top-of-the-range Columbus and Amundsen systems come with a WiFi hotspot. As an optional extra, there is an LTE module for the Columbus system – it establishes an Internet connection using the fastest mobile communications standard currently available. Passengers can use this to browse online and send emails using their mobile phones and tablets to their hearts’ content.

The new mobile online services from ŠKODA are compatible with LTE, and are divided into two categories: the Infotainment Online services provide information and navigation, and the Care Connect services provide breakdown and emergency assistance. The eCall emergency button, which will be required for all new cars in Europe from 2018, is already now part of the Care Connect service. Other online services run via the ŠKODA Connect app. They can be used to check, configure and find a car from afar via a smartphone.

The ŠKODA KODIAQ reaches a new level when it comes to the intelligent pairing of car and smartphone. The SmartLink platform, with Apple CarPlay, Android Auto, MirrorLinkTM and SmartGate, is optional for the entry-level Swing infotainment system. SmartLink is a standard feature for more advanced infotainment systems. The Phonebox with inductive charging connects the smartphone to the roof aerial and charges it wirelessly.

Reliable support: driver assistance systems
In the ŠKODA KODIAQ, a wide range of driving assistance systems is available. The Area View cameras, new for ŠKODA, display the car’s immediate surroundings on the monitor. When a trailer is attached to the large SUV, the Tow Assist system takes over manoeuvring when reversing slowly. The new predictive pedestrian protection function complements Front Assist. Parking Distance Control with braking function, also new, provides support with parking manoeuvres – the ŠKODA KODIAQ brakes automatically as soon as it detects an obstacle.

Furthermore, additional driver assistance systems are available for the ŠKODA KODIAQ. They keep the car at a safe distance from vehicles in front, make it easier for the driver to change and stay in lane, alert the driver to important traffic signs and assist when parking.

Powerful and agile: engines and chassis
When the ŠKODA KODIAQ launches at the beginning of 2017, there will be a choice of five engines: two TDIs and three TSIs. The most powerful petrol engine, the 2.0-litre TSI, provides dynamic driving performance with a power output of 132 kW (180 PS); it works just as efficiently as a lower capacity powertrain thanks to a newly developed combustion process. The high proportion of high-strength steel in the body makes the ŠKODA KODIAQ unusually lightweight – another important factor in its efficiency.

A range of technology is available for the transmission – six-speed manual gearbox, DSG transmission, front-wheel drive and all-wheel drive. The large SUV from the Czech Republic negotiates all types of streets in a balanced and comfortable, yet dynamic and nimble way. The driving experience becomes even more appealing when the car features Driving Mode Select and the new Dynamic Chassis Control (DCC). Using these, operation of the steering, accelerator, DSG transmission and suspension can be configured in multiple modes.

The new ŠKODA KODIAQ feels equally at home on rough terrain. Upon reaching the end of the road, the off-road mode supports the driver when using four-wheel drive. At the touch of a button, all the relevant systems – engine management, assistance systems, electronic chassis systems, such as ABS and ESC, as well as the suspension if combined with the optional DCC – automatically adjust to off-road conditions.

Article source: www.skoda.co.uk

Between 2 and 24 July, cycling fans from around the world will be flocking to France to watch the hardest and most famous cycling race world – the Tour de France.

ŠKODA has been the official partner and official vehicle partner of the Tour de France since 2004, and will be supporting the event this year for the thirteenth time. The brand’s top model – the ŠKODA SUPERB – will be accompanying the Tour riders on their way to Paris, leading the field as the ‘Red Car’. ŠKODA is sending 250 vehicles to the most famous cycling race in the world. In addition, ŠKODA is once again the sponsor of the Green Jersey for the best sprinter.

“Cycling is of particular significance to ŠKODA: Laurin and Klement, the founders of the brand, began with the construction of bicycles 121 years ago,” explains Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “The Tour de France is the highlight of our cycling sponsorship. We are delighted to be supporting this event for the thirteenth year with our fleet of vehicles, and we are looking forward to an exciting course of the Tour de France.”

When cycling fans from all round the world are watching France in July, ŠKODA will once again be at the very front. The traditional Czech brand will be supporting the Tour de France this year as the official sponsor for the thirteenth time in a row. At the same time, the carmaker will be the official vehicle partner, providing a total of 250 cars as organizational and support vehicles for the Tour de France. The Czech company is also sponsoring the Green Jersey for the best sprinter for the second time. Between 2004 and 2014, ŠKODA was the partner of the White Jersey for the best young rider.

The ŠKODA fleet has been at the heart of ŠKODA’s activities at the Tour de France for many years. The main attraction is the ŠKODA SUPERB. The brand’s flagship will be leading the field of participants as the ‘Red Car’. Appropriately, the SUPERB saloon will be presented in striking ‘Corrida Red’. In addition, the car features a panoramic glass roof, which can be opened at the click of a button from the second row of seats, allowing Tour Director Christian Prudhomme to stand up in the back. This gives him an optimal view of the peloton before approving the start of each stage. In addition, the SUPERB has numerous technical features in order to perform optimally as a mobile control centre for the Tour de France. The saloon offers several radio channels, over which the Tour Director can gather information and issue sports or safety-related instructions.

During its three-week service, the 250-vehicle ŠKODA fleet will cover around 2.8 million kilometres. Since 2004, the total distance travelled during the Tour de France adds up to over 30 million kilometres. The fleet does not only consist of vehicles; ŠKODA’s Service Team will be working behind the scenes to ensure the 250 models are in perfect condition every day for the forthcoming stage.

After the FIFA World Cup and the Olympic Games, the Tour de France is the world's third largest sporting event. The 103rd Tour de France will take the riders over 3 519 kilometres in 21 stages this year. The Grand Départ takes place on 2 July at Mont-Saint-Michel. The riders will reach the Champs-Elysées finish line on 24 July.

In true Tour-de-France spirit, ŠKODA launches their ‘Meet the Vélo Family’ campaign. The idea behind this: Cycling is the most widely used and popular mode of travel in the world – two to four billion people regularly get on their bikes. Bicycle fans share this passion with like-minded people around the world. ŠKODA has also shared this passion since the founding days of the company: The history of the traditional Czech brand began with the construction of bicycles. As in any family, there are different roles in the ŠKODA Vélo Family. There is a cycling fan for each of the 21 characters – including the beginner, the tourist, the climber and the sprinter.

The ŠKODA Vélo Family’s home can be found at WeLoveCycling.com where visitors can read exciting stories from people around the world who share their passion for cycling. On the website, there are also funny emojis and GIFs by ŠKODA – “ŠKODAJIS” – and a raffle with fantastic prizes. Fans can also find out which member of the ŠKODA Vélo Family they are in an interactive quiz.

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to the Tour de France and the Tour of Spain ('Vuelta'), the automaker supports several other international cycling events, and numerous national and international grassroots cycling events. ŠKODA’s extended product range includes bicycles and related accessories.

Article source: www.skoda-auto.com

Measuring 4.3 metres in length, the ŠKODA ATERO is a compact, two-door coupé. It is hard to imagine the vehicle that provided the basis for the design was actually the ŠKODA Rapid Spaceback; the conversion was even more comprehensive than those of the two previous ‘student cars’. The B-pillars have been moved to the rear, the C-pillars’ incline is sharper. The sloping roofline begins at an earlier point, whilst the window edge behind the doors points upwards.

Other components have also undergone complex alterations. Ventsadd structure to the bonnet and the doors have been extended. The tailgate is aligned with the new angle of the C-pillars and sports a long edge spoiler; the tail lights have also been modified. The rear bumper surrounds the large tailpipes of the exhaust system, which comes from the ŠKODA OCTAVIA RS. A large air vent is integrated into the front bumper. The ŠKODA ATERO’s headlights feature LED technology with red backlights. The 1.4 l TSI engine (92 kW/125 PS) and the 7-speed DSG gearbox have colour changes, the team of students made considerable changes to the chassis.

The 18-inch wheels in the ‘Turini’ design come from the ŠKODA Octavia. They are painted black with red stripes. Ventilated, manually perforated brake discs sit behind the front wheels. The ŠKODA ATERO is painted in metallic Black Magic, accessories (wing, spoiler, sills) come in Corrida Red; the radiator grille, air intake and diffuser insert are also surrounded by red contours. In the interior, red lighting creates a sporty atmosphere; ambient lighting with LED technology adds highlights. A 1,800-watt audio amplifier powers 14 speakers. Located in the boot, the subwoofer alone has a 400-watt output.

Article source: www.skoda-auto.com

ŠKODA strengthening activities in areas of ‘Company-wide digitization’, ‘Connectivity/Connected Car’ and ‘Future Mobility Concepts’. Digitisation plays key role in every area of ŠKODA Strategy 2025.

ŠKODA is strengthening the organisation with the new field of ‘Digitisation’. In doing so, the Czech car maker is creating an important prerequisite to generate the solutions in response to technological change. Under the topic of digitisation, the main tasks include developing new products and mobility services. In addition, the field will strengthen the entire company in preparation for digital transformation.

“For decades, innovations in digital technology have been setting the pace in many areas of our lives and our industry,” says ŠKODA CEO Bernhard Maier. “This development is happening with such force and penetration that it dwarfs everything the industry has experienced in the past. The car is only a part of the broader revolution. By utilizing innovative technologies we will make our customers’ lives on the road easier, more effective and more interesting.”

Digitisation is a key action point under ŠKODA’s recently announced Strategy 2025. As a cross-function, this will involve all areas of the company - from the education and training of the workforce, vehicle development with the aid of modern virtual reality and 3D technologies, to car production according to guiding principle of industry 4.0. In the future, digitisation will have an increasingly strong influence on ŠKODA’s traditional business sector of automobile manufacturing.

Article source: www.skoda-auto.com

Every model in the ŠKODA range has received a 5 star Euro NCAP safety rating. The Yeti’s inclusion of front and side airbags was a large reason for it receiving such a good score. It also offers front passenger airbags (that can be disabled if a front child car seat is fitted), ISOFIX child seat fittings for the rear and auto fuel supply cut-off in the event of an accident. ŠKODA - experience 5 star safety, whatever model you choose.

Article source: www.skoda.co.uk

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