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ŠKODA UK is launching an innovative through-the-line campaign to support the launch of the new ŠKODA Superb.

Milton Keynes, 18 September 2015 – The campaign celebrates ŠKODA’s halo car as a Simply Clever solution for customers, offering both style and space – a dynamic exterior coupled with a spacious interior.

The ‘Travel in Style. Travel in Space.’ campaign will run across TV, VOD, cinema, digital OOH, press, digital and social. Further support will come from bespoke content strands running through a partnership with Haymarket.

The 40 second TVC ‘Costume Party’, which broke on ŠKODA-owned channels on 11 September, will break on TV on 20 September coinciding with the Wales vs. Uruguay Rugby World Cup match. The ad focuses on a little boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the ŠKODA Superb makes him feel like he's inside a spaceship.

A teaser video will also break on ŠKODA-owned social channels on 18 September. ‘The Superb has landed’ shows the new Superb seemingly landing on the moon, before panning out to reveal a miniature set complete with replica model of the new ŠKODA Superb.

DM packs targeted at business customers continue to play with the theme of space and innovation. A ‘Virtual Desk Drive’ gave customers an exclusive first look at the ŠKODA Superb. With the help of Google Cardboard and a custom app, customers were immersed in a 3D world where they were able to view the key features of the new Superb. The Superb Desk Drive is also available through the ŠKODA website: www.skoda.co.uk/models/superb-hatch-2015/virtual-experience.

At a local level, the campaign has been adapted for the showroom environment where direct mail, email, digital, press and radio directed customers to VIP launch evenings.

The launch of the new ŠKODA Superb campaign closely follows the appointment of Andrew Cullis to the role of Head of Marketing in June. Cullis has a wealth of experience in the automotive industry, having been Marketing Director at Hyundai UK for the past seven years. Before this, he held various roles in brand and product marketing and PR for both Vauxhall and Citroёn.

Andrew Cullis, Head of Marketing, ŠKODA UK, said: “It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class leading combination of style and substance that our cars offer.”

ŠKODA UK’s agency teams include Fallon (ATL), Mediacom (Media), AIS (DM, CRM, Social), Reading Room (Digital) and Kindred (PR).

Article source: www.skoda.co.uk

  • Used to assist in pulling away on wet, slippery or snowy road surfaces
  • Allows the accelerator to be fully pressed but with the RPM restricted to 2,500
  • Helps prevent damage to the clutch and the engine.
  • Allows the driver to maintain control

 

Article source: www.skoda.co.uk

Energetic design elements, state of the art technology, smart safety features and low fuel consumption – the ŠKODA Rapid Spaceback offers you the chance to experience more. 

Featuring a new, longer rear window design, a sharp, high tornado line and a longer wheel base, the ŠKODA Rapid Spaceback is marked by a dynamic silhouette. That’s just the exterior. 

Inside, the ŠKODA Rapid Spaceback boasts impressive amounts of headroom and legroom. Just as you’ve come to expect from ŠKODA models, there’s ample boot space too with the rear seats up and even more with them down. 

We’re renowned for our smart safety features and the ŠKODA Rapid Spaceback is no exception - ABS braking, front and side airbags, height adjustable three-point safety belts and ESC stability systems all come as standard.

Article source: www.skoda.co.uk

In 2015 the Matrix Pro Cycling team have joined the UCI pro-ranks and will race both in the UK and also in Europe. Having competed in the inaugural Friends Life Women’s Tour in 2014, their calendar in 2015 could include Tour of Flanders, La Course and the World Championships. The team has been strengthened in 2015, particularly with the addition of multiple Olympic and World Champion Laura Trott.

Article source: www.skoda.co.uk

For those needing a sturdy and versatile car that can handle outdoor living with ease, the ŠKODA Yeti Outdoor is for you.

With a ground clearance of 180mm, and the latest electronically controlled four-wheel drive tech available — the ŠKODA Yeti Outdoor strikes the perfect balance between on road performance, rugged design, and family orientated practicality.

Since its market launch, the ŠKODA Yeti has touched the hearts of SUV enthusiasts — winning Top Gear’s Family Car of the year award 2009 shortly after its release, and being named the most satisfying car to own by UK drivers in the annual Auto Express Driver Power customer satisfaction survey 2012, 2013 and 2015.

Article source: www.skoda.co.uk

More Articles...

  1. The new ŠKODA Superb GreenLine: more than 1,100 miles on a single tank
  2. The ŠKODA Fabia Hatch Monte Carlo
  3. All-new ŠKODA Fabia Monte Carlo
  4. The ŠKODA Yeti Outdoor

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