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ŠKODA will be encouraging motorists to get as comfortable as possible in their cars, as part of a new four-week-long TV advertising campaign for its spacious and luxurious flagship model Superb. Research by the vehicle manufacturer has revealed that after passing their driving test, an average person will spend at least three years of their life at the wheel. This is the equivalent of driving the 478,700-mile return journey from Planet Earth to the moon.

Milton Keynes, 1st May 2014 - Following a detailed analysis of data, the Czech carmaker has uncovered some of the most time consuming and arduous obstacles that motorists face in those 36 months. Traffic signals are one of the biggest barriers to staying on the move and cause individuals to be stationary for over 260,000 minutes (equivalent to six months) whilst waiting for a red light to turn green. Getting caught in a herd of sheep is comparably quick, with people only being held up for 20 seconds throughout their driving career.

In addition, the research illustrates that generosity comes at a cost, because a total of 528 hours-or 22 days-is spent sitting in a car waiting for loved ones to arrive. In addition, to keep vehicles looking sparkling clean, nearly an entire day is spent in and amongst the bristles and water jets of a car wash. All of these thought-provoking findings will be shown during a new commercial for ŠKODA’s top of the range Superb which will be aired on the UK’s TV screens from this Sunday, 4th May.

Sarah Chapman, Communications Manager for ŠKODA UK said: “The new advert celebrates the very best of our Superb flagship model. How a person feels in the driving seat and the level of comfort of passengers are critical factors in making any journey a pleasurable experience – qualities that the Superb brings with class-leading levels of space. The Superb also delivers on practicality, value for money and a low carbon footprint, which are all of prime importance when choosing a car.”

Article source: www.skoda.co.uk

On Saturday 26th April, Trust ŠKODA Wolverhampton hosted the final of a charity cycling challenge in aid of Cancer Research UK. Double Olympic gold medalist and five-times world champion, Ed Clancy, went head to head with local cyclists in an ultimate Wattbike challenge. The live final saw two local cyclists win a VIP ŠKODA trip to an alpine stage at this year’s Tour de France.

Milton Keynes, 29th April 2014 - With time trials taking place from 16-25 April at Trust ŠKODA retailers in Wolverhampton, Stourbridge and Redditch, the live final on 26th April saw the nine fastest cyclists compete in a series of heats. The fastest three from the heats, Peter Edwards of Hall Green, Thomas Gregory of Halesowen, and Adam Holmes of Stourbridge, then went on to experience a once in a lifetime opportunity to take on Ed Clancy himself, in a battle of the Wattbikes.

Article source: www.skoda.co.uk

16 young apprentices of ŠKODA AUTO Vocational School build their dream car: the sporty convertible ŠKODA CitiJet.

Mladá Boleslav, 14th April 2014 – The study is the result of the ‘ŠKODA Apprentice Car’ project. The official premiere of the dynamic two-seater takes place at the 33rd GTI Fan Meet at Wörthersee at end of May (28th to 31st May).

Four apprentices have been working on this very personal vehicle project of theirs since November 2013. The apprentices have been given free rein in their creativity. ŠKODA Chief Designer, Jozef Kabaň and his team have provided support along the way, and the project is nearing completion. The stage is set for the ŠKODA CitiJet, which will celebrate its premiere at the end of May at the GTI Fan Meet.

This is the first time that this kind of trainee project has been undertaken at ŠKODA. The aim has been to encourage the apprentices’ creativity and expertise in bringing their own ideas and enthusiasm into designing a car. “It is fantastic to see how committed and passionate our trainees have been in working on this project,” says ŠKODA Board Member for HR, Bohdan Wojnar. “The ŠKODA CitiJet is an emotional vehicle study that is sure to catch the attention of the visitors at Wörthersee.”

The ŠKODA CitiJet is a dynamically and expressively-designed city convertible based on the ŠKODA Citigo. The exterior stands out with its striking metallic finish in blue and white, and sporty blue-finish 16-inch alloy wheels. There is also a hand-made rear spoiler and a powerful exhaust with two tailpipes. A 1.0 MPI petrol engine with 55 kW (75 hp) is to be found under the bonnet.

The sporty interior is based on the interior of the special edition ŠKODA Citigo Sport. This includes the red-hemmed, leather 3-spoke steering wheel, as well as the leather-covered handbrake and gearstick. The seat covers and floor mats are fitted out with the ‘Sports’ fabric design, and the instrument panel is finished in red and white. In addition, a special sound system has been installed with an output of 300 watts. The blue LED interior lighting system even responds to music.

This trainee project highlights the Czech manufacture’s commitment to the high quality of vocational training at ŠKODA. At the ŠKODA AUTO Vocational School of Mechanical Engineering, young people go through a three or four-year training program in technical subjects, graduating with a full apprenticeship or the equivalent of secondary school final exams. There are currently 13 training programmes; the most popular three-year courses being those for auto mechanics, auto electricians and electricians. The most popular among the four-year courses is in industrial logistics. Postgraduate and distance-learning studies are also offered by the vocational school.

The company and the KOVO trade union have been taking on social responsibility for many years through the training of young people. Around 280 young people started their training at the ŠKODA Vocational School in 2013 alone. The educational programmes are free, and the work undertaken as part of the training is also supported financially. After successfully completing their training, all graduates receive a job offer at ŠKODA.

The Czech manufacturer has been running a vocational school at the company headquarters since 1927, where 21,500 students have since completed their training. Almost 1,000 students are currently preparing for their future careers.

Article source: www.skoda.co.uk

ŠKODA has confirmed its position as the nation’s most satisfying car brand with a fourth successive overall victory in the annual Auto Express Driver Power customer satisfaction survey. ŠKODA also triumphed in five model categories, making it the most successful brand in the 2014 survey.

Milton Keynes, 23rd April 2014 - The 2014 Auto Express Driver Power survey attracted 50,000 respondents who were asked to judge their car in a number of key areas, from ride quality to practicality. The ŠKODA Yeti recorded the highest satisfaction score in the entire survey (92.78%), repeating its victory in 2013, with the Citigo (92.62%) and Superb (91.68%) completing a clean sweep of the top three positions.

Steve Fowler, Editor-in-Chief of Auto Express said: “This is a spectacular result for ŠKODA, with the top three cars in our Driver Power survey of over 50,000 car owners. It proves once again that ŠKODA is building cars that owners genuinely love and would heartily recommend to others.”

Adding to ŠKODA’s unprecedented achievements were five category victories, with the Yeti named Best Off-Roader / SUV, the Citigo named Best Supermini / City Car, and the Superb named Best Family Car. The Citigo also finished top of the table for Running Costs, while the Yeti was judged by readers to be the best for Ease of Driving.

Commenting on the 2014 Driver Power results, Alasdair Stewart, Brand Director for ŠKODA UK said: “This is another incredible result for ŠKODA. We’re delighted that our customers are so passionate about their cars. We know that expectations are higher than ever, so to lock out the top three positions in this year’s survey is a great achievement for everyone at ŠKODA.”

The Yeti’s back-to-back victories in the Auto Express Driver Power customer satisfaction survey makes it one of ŠKODA’s most decorated models. To date it has won more than 25 industry, media and customer satisfaction awards, including Auto Express Car of the Year (2010), Top Gear Family Car of the Year (2010) and Honest John Car of the Year (2011).

Article source: www.skoda.co.uk

ŠKODA UK has won the brand’s prestigious Importer of the Year title for the second time in three years.

Milton Keynes, 3rd April 2014 - The award was presented in Prague, in front of Brand Directors representing ŠKODA importers from all over the world.

Awards for second and third place went to Poland and Germany respectively. Poland also won the category for Aftersales, the Czech Republic won the Sales award, and Russia was named the best for customer treatment. But it was the main award everyone was most interested in, which was presented to Alasdair Stewart, Brand Director for ŠKODA UK, by Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.

“I am delighted to collect this award on behalf of everyone at ŠKODA UK,” said Alasdair. “To win it again so soon after the first time, in 2011, is testament to the terrific work put in by everyone at our Milton Keynes headquarters and in the network.

“Our sales records in the UK keep tumbling, retailers are seeing more and more customers returning to them, and the brand’s image is being transformed by the new corporate identity and new models. This award underlines how much the factory values the brand’s growth and its retail network in the UK.”

Article source: www.skoda.co.uk

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